Metabolon, is the world’s leading health technology company focused on metabolomics. Their proprietary platforms and informatics are delivering research discoveries, innovative diagnostic tests, and breakthroughs in precision medicine, as well as ground-breaking partnerships in genomics-based health initiatives.
Liaison Design Group was tasked with redesigning Metabolon's entire suite of marketing materials. Working together, we developed a fresher, cleaner approach to the new sales pieces. The brighter color palette, heavy use of infographics vs. photography, and a simplified, less "jargony" approach to language has been a hit with the sales team as they pitch their complex services.