South Carolina I-77 Alliance

The South Carolina I-77 Alliance is the state's newest regional economic development alliance. As it's name implies, it is focused on the Interstate 77 corridor, which runs from the state capitol of Columbia all the way to the North Carolina border and the city of Charlotte.

Liaison Design Group was tasked with developing a new identity for the organization, and then went on to develop a website, corporate/overview brochure, and a series of fact sheets to promote the individual counties of Richland, Fairfield, Chester and York.